MARKING & RECYCLING
If we manage to use and recycle more plastics, we will specifically reduce the need for new plastics and reduce the CO2 footprint. That would be an absolute game changer. We are working on technical developments and producing the plastic of the future:
1. we develop complex sorting and cleaning steps to produce a high-quality raw product that can replace most of the new plastic materials used to date.
Why use something else instead of actively cleaning up the environment with WILDPLASTIC? We ask ourselves that too!
2. we use “tracers” and mark our WILDPLASTIC materials with them:
Fluorescent minerals, which become visible under special light waves. Thus our materials are identifiable and future-proof. 100 percent machine sortable.
Our plan is that ultimately all plastic producers and manufacturers will mark their plastics. In this way, we achieve a global and clear identification of the material and enable machine sorting.
There are scientists who want to eradicate malaria by exposing infertile mosquitoes. This way they interrupt reproduction. With our idea it is exactly the opposite. We send our WILDPLASTIC to mark all other products of the same material by recycling mixture. This way they too become identifiable and sortable.
3. we develop Artificial Intelligence, which recognizes and helps to sort the collected plastic waste, which is not yet marked. Imagine cameras, smartphones, AR-glasses, which define which product and material is present. We provide these algorithms as apps, open source and implementation for sorting systems.
4. we research in pilot projects the collectability and recyclability of plastics. Together with international organizations and alliance partners we develop projects in Gambia, Malaysia, Egypt, Haiti, India. Portugal, etc.
HABIT CHANGE / SYSTEM CHANGE - CLOSED LOOP
Cleaning up & recycling is a responsibility that we face up to. But we have to find solutions that counteract the waste & single-use of materials. For this we need a systemic change. Habit Change. And as everyone knows: Habit Change – that is the most difficult thing.
Homo Sapiens ultimately operates in a rather simple pattern. Black Friday sales, summer sales, special offers, raffles, sugar, drugs, … the brain reacts to reward incentives and programs goal-oriented behavior. So in order to change a habitual behaviour, it helps to stimulate it with new incentives. The deposit system is a good example for us how it can work.
If every plastic product, every packaging has a value – there will be no more littering. Something that is worth money, I do not throw away. And if there is, there are enough people who will use this resource before it becomes a waste problem. One of the most important projects to bring about Habit Change is to introduce new deposit systems together with brands, manufacturers and politicians. Think sustainable business not only up to the point of sale, but beyond: Closed Loop Systems. Together we can make a large part of all plastics sortable by machine. That would be an absolute quantum leap.