Our joint impact

The time has come. Finally our WILDPLASTIC Impact Page is online.

In this blog article we want to give you some more information and background.


Together with you we want to free the world from wild plastic waste. In order to keep an overview of what we’ve achieved together, there is now the WILDPLASTIC Impact PageOn the Impact Page you will not only find the status quo, but also briefly and concisely get more background on the individual metrics.


You might think: “They can just make up the numbers”. No we can’t. All figures have been developed in cooperation with our partner Planet A Ventures and follow clear calculation principles.

All metrics are calculated by the formula “Impact = Improvement Rate X Units Sold”. In concrete terms, this means that we only consider our impact in the individual areas to have taken effect if we have actually sold a product.

There are several reasons for this. For one thing, we don’t just want to clean up plastic, we also want to process it into products for which new plastic then no longer needs to be used. The goal is only achieved when people actually choose WILDPLASTIC products and buy them instead of other products. Only when this has happened do we consider the plastic to be actually cleaned up. Even if, in theory, it has  already been removed from the environment beforehand. 

On the other hand, the numbers should also add up. If we have already cleaned up 10,000 tons of wild plastic but have only saved 5 tons of CO2e, then people would rightly wonder how this fits in with our LCA


Sounds a bit cryptic but the improvement rate is simply the value of the positive impact per product. A small example: We know through our LCA how much the WILDBAG emits on average in CO2e and how much the cross-section of the comparison products emits on average. This then results in the value of how much more or less the WILDBAG emits. This is then the improvement rate. 

The “kg of wild plastic cleaned up” results from how much plastic has to be collected to be able to produce a product.

The “working days with better conditions for collectors” was a bit more difficult to calculate. But since we know how much collectors collect per day, we could use that as a basis to calculate how many WILDBAGs we need to sell to make one day of better working conditions possible. 

This metric, of course, has a big part that we can’t even put into numbers. The questions “What does better working conditions mean?” or “What is a fair wage?” we will take up again in much more detail. No impact page is enough for this, and neither is this blog article.


At the moment, the figures are updated once a week. The improvement rate is constantly adjusted, e.g. if we open up new collection locations or have new producers, then the LCA and thus also the improvement rate is adjusted.

We currently update the units sold manually once a week, so that is also the rhythm for updating the impact numbers. In the future, we will link them directly to our sales, so you can see in real time what impact your purchase has.

So let’s keep cleaning up the world!