With (WILD) PLASTIC against plastic

Virgin plastic will be avoided with these alternatives.

Of course, you want to save the world. We want that too. We are wild about liberating the world from plastic waste. How? By taking existing wild plastic from the environment, putting them back into the cycle and making new products out of them. But so much is happening right now when it comes to the issue of plastic. Who really can maintain an overview over it all? We therefore aim to explain and enlighten with this article. What are the alternative plastic varieties out there? From Ocean Plastic, recycled plastic to Social Plastic and Wildplastic. Remember: there are no general definitions of terms and concepts, so we are providing some common definitions below.


Maybe not really that wild but this is the most well-known term. Simply speaking, all plastics that have lived through a full life cycle and are now being manufactured into new products are called recycled plastic. The material involved here is mainly industrial plastic, ie plastic from industrial waste and is therefore easier to manage to recycle. A lot of times and especially within Germany, recycled plastic could also mean the kind of plastic found in the reusable material life cycle, meaning plastic from our rubbish.

Under the term recycled plastic we can also, alas, categorise plastic that has been downcycled. This means that an original product has been used to manufacture a new product that is of a lower value. A good example is when a PET bottle gets recycled and made into plastic bags or clothing items. As a side-effect, the manufacturing of new bottles will be needing new plastic when in reality old bottles could be used for this very purpose. In fact, plastic from old bottles can be recycled 7x over to create new bottles.

In contrast, clothing items made out of old plastic bottles are burned shortly after usage because their synthetic fibres become, essentially, useless for any further manufacturing.

Upcycling on the other hand happens only rarely.


Ocean plastic is, essentially, the plastic that we see swimming around in the ocean, rivers and other bodies of water. This kind of plastic is, as an example, being collected from the ocean by companies such as The Ocean Cleanup and then manufactured into new products. There is no universal definition for this term. Furthermore, collecting plastic out of the ocean is an expensive endeavour as one will need to use ships to fish out the plastic, sort it out and clean it. At times ocean plastic can be rendered useless by its exposure to salt water and the weather. Recycling this kind of plastic is therefore relatively difficult. For these reasons, a lot of companies use ocean bound plastic instead of ocean plastic.


Most of the plastic declared as ocean plastic is, in reality, ocean bound plastic. Ocean bound plastic is, essentially, all kinds of plastic found and collected a maximum of 50km from the coast. This plastic is mostly collected through so-called clean-ups of shores and coasts by volunteers who then offer the plastic up to people who can recycle it. This recycling method is obviously cheaper than collecting plastic from the ocean. Aside from the costs of collecting, sorting out, cleaning and recycling the plastic, there are additional costs for the ships used. Ocean bound plastic is therefore much more favoured by companies.


This term was coined by the social enterprise Plastic Bank. The idea behind this term is to view plastic as a valuable material and not as waste. This allows people in low-wage countries, who suffer from plastic waste, to earn an extra income by collecting and selling plastic. Social plastic is, a lot of time, ocean bound plastic that is collected and sold as a valuable material.


Our products are made of so-called wild plastic. We define wild plastic as plastic found out in nature, on the streets, in landfills, on shores or in the sea, i.e. everything that is excluded from the recycling cycle – and true to our motto “recovered from nature” – and needs to be collected from nature.

Our aim is to ensure that no new plastic or virgin plastic is ever produced that could pollute the environment. We are therefore forging new paths by using plastic varieties that no one has ever used before. As an example, we are the first company who are manufacturing products made out of 100% LDPE or low density polyethylene. No has ever dared to step up to this challenge.


It does not matter how we call plastic waste, it will always cause damage to our environment. It is therefore important to get the plastic out of the environment, put it back into the recycling cycle and avoid the manufacturing of new plastic. All the plastic varieties mentioned above help with this goal. But recycling alone will not help our problem. We must reduce plastic production to a minimum. The creed to follow is therefore: refuse, reduce, reuse and recycle.

We are wild about bringing this idea to the world who needs us! Let us all be wild until the last shred of plastic is gone from nature!